{"id":33,"date":"2026-07-30T13:10:26","date_gmt":"2026-07-30T13:10:26","guid":{"rendered":"https:\/\/aliciatong.com\/?page_id=33"},"modified":"2026-07-30T16:13:00","modified_gmt":"2026-07-30T16:13:00","slug":"research-notes","status":"publish","type":"page","link":"https:\/\/aliciatong.com\/?page_id=33","title":{"rendered":"Research Notes"},"content":{"rendered":"\t\t
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Observations and Ideas on The Best Perfume Store Singapore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

After reviewing The Best Perfume Store Singapore\u2019s physical and digital presence, I wanted to share a few observations that strengthened my interest in the brand and the opportunity to contribute.<\/p>\n\t\t\t\t\t

What stood out to me<\/strong><\/p>\n\t\t\t\t\t

What first impressed me was the breadth of fragrance options available in-store for testing. This creates a ubiquitous environment for consumers to explore different scent profiles before making a decision. I also found the bottle design to be clean and minimalist, giving the range of cohesiveness while making it appealing for consumers who may wish to build and display their fragrance collection.<\/p>\n\t\t\t\t\t

Store experience<\/strong><\/p>\n\t\t\t\t\t

I visited the Westgate outlet on a Tuesday afternoon. Despite operating in a kiosk format, the store felt relatively spacious and benefited from having a strong footfall due to its position near the main mall entrance that links to the neighbouring mall.

The in-store testing experience felt comfortable and customer-friendly. The staff gave me space to explore the store on my own and only approached when I had shown extra curiosity towards a particular product. This balance can be especially helpful in fragrance retail, whereby consumers often prefer to explore at their own pace unless they have approached staff for assistance. 

An area that may be worth exploring further would be scent navigation for first-time shoppers. As the bottle design is intentionally minimalist and visually consistent, it might require new consumers more time to distinguish between different fragrances at a glance. Additional scent discovery cues such as clearer fragrance family signposting or quick reference guides might browsing experience. The QR code linking to the full catalogue was helpful in this regard.<\/p>\n\t\t\t\t\t

Digital presence<\/strong><\/p>\n\t\t\t\t\t

I\u2019ve been noticing active customer acquisition efforts on Instagram, including advertisements supported by first-time discount codes. This appears to be an effective way to encourage trial and attract new consumers. 

On TikTok, there may be an opportunity to further strengthen content consistency and engagement. Fragrance education, comparison content, and lifestyle-led videos such as \u201cGet Ready With Me\u201d would be more relevant. The newer trends show that consumers now seek online guidance on scent profiles, longevity, and suitability before purchasing. Thus, educational fragrance content in particular seems well suited to building credibility and consumer interest over time. <\/p>\n\t\t\t\t\t

Industry trends<\/strong><\/p>\n\t\t\t\t\t

As fragrances are highly subjective, consumers might be reluctant to commit to a full bottle without testing it prior over time. Unlike spraying it onto test strips and testing it in store, discovery sets would allow consumers the option to test different fragrances at their leisure for different events. 

The prevalence of travel sizes and multi-size options also encourages repeat purchases from consumers across differing sizes. I noticed that the brand already offers travel-sized bottles in-store, though not for the entire range, which aligns well with this trend. 

Offering the option to personalise their purchase would also be a differentiator, as consumers not only seek to make better financial decisions but would lean towards products that are more individualistic and expressive. By allowing personalisation, it can allow emotional attachment towards the brand as well as strengthen loyalty and gifting appeals. 

These trends may present interesting opportunities for fragrance retailers in Singapore, where consumers are often more digitally engaged, value convenience and are more open to exploring premium yet flexible purchase options. <\/p>\n\t\t\t\t\t

Why I want to join<\/strong><\/p>\n\t\t\t\t\t

While researching The Best Perfume Store Singapore, I became particularly interested in how the business makes well-known fragrance profiles more accessible while adapting them to local preferences and climate. My background in client relationship management, combined with my interest in photography, perfumes and data-driven marketing, makes this a business that I would genuinely be excited to contribute to and continue learning from.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Observations and Ideas on The Best Perfume Store Singapore After reviewing The Best Perfume Store Singapore\u2019s physical and digital presence, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aliciatong.com\/index.php?rest_route=\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aliciatong.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aliciatong.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aliciatong.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aliciatong.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33"}],"version-history":[{"count":16,"href":"https:\/\/aliciatong.com\/index.php?rest_route=\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":98,"href":"https:\/\/aliciatong.com\/index.php?rest_route=\/wp\/v2\/pages\/33\/revisions\/98"}],"wp:attachment":[{"href":"https:\/\/aliciatong.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}